Scale over 8 figures with DTC ads that stick.
Hey, I’m Viktor. I help brands unlock their full potential with data-driven creative strategies and performance ads that are more addictive than your morning coffee.
Trusted By Savvy Decision-Makers, Like You.
I turn data into ads that bring results.
Think of me as your brand’s behind-the-scenes magician. But with a laptop instead of a wand. I cook up ads that fuse data analytics, creativity and strategic approach. They don’t just resonate – they drive CONVERSIONS!
9+
years in the e-commerce space
$48M
spent in total on my creatives
15k
custom-made DTC creatives
Crafting ads that resonate.
Let's do it differently...
You work with me, 9 years in e-com, hands-on expertise
Built, scaled & exited 2 ecom brands
“Next-level” strategies
Long-term partnership (2+ yrs average)
Fully hands-off creative production
Creative packages starting at a few hundred
The usual
agency
Assigned to a junior with a few months of experience
DTC brand failed, pivoted to agency
“Good enough” mindset
Collab lasts for a few months, maximum
Need to follow up & micromanage
5-figure retainer rates plus success fees
HIGHLIGHTS
HIGH
LIGHTS
Case studies are overrated...
Case studies are overrated…
I’m a marketing guy, I can make even a total flop sound like I changed the world. But I’m not falling into the “over-promise & under-deliver” bucket of creative “experts”.
So, how about this instead? Here are some real-life, raw, and unfiltered client wins I’m proud of. Let me know what you think 👉
Case #1
A beauty brand brought me on with a “let’s try and see”. Delivered the first set of 4 creatives for them & hit an instant jackpot. Our first “test drive” is still running strong, 4 months, and $400k in sales later.
Case #2
How do you make sure client gets more value than just creatives? Help them produce creatives that get them to Inc. 5000 list. So they can get some VC funding, you know…
Case #3
A client in a pet niche didn’t like one of my videos with a dog drinking out of the toilet. “It’s off-brand” they said… They stopped doing revisions after the video made them $2M.
Case #4
I was always expecting an owl from Hogwarts (I still am, ngl). But the closest I got to it was when a client called me a magician when I made his first-sale unprofitable business suddenly profitable by slashing his CPM from $30 to $4 and CPA from $21 to $4.50.
Case #5
What’s the first thing you’d do when trying to sell pee pads for dogs? Yes, it’s of course creating a 90s gangsta-rap music video about them! There were quite a few eyeballs on it, ngl.
Case #6
A client informed me they’ll be running a Black Friday sale… On Wednesday, 2 days before the Black Friday. They had all the creatives ready by Thursday evening.
Case #7
A perfume client ghosted me throughout the creative process. Never replied, never reviewed anything… Best. Client. Ever. Resulted in a 31.9% ad hit rate.
How I make banger ads.
01
Market deep dive & analysis.
I dive into the heart of your business and customers. What’s “hot” in your current ads and in your niche? What are your customer’s pains & desires? What drives & stops them from purchasing? I NEED answers…
02
Creative Strategy.
After the initial research, I’ll develop a performance creative strategy tailored to your brand. I’ll create customer personas, ad creative styles, angles, and scroll-stopping hooks.
03
Ads production & editing.
I’ll reach into my own pool of UGC/AGC content creators and match you with the best ones. Or conduct a professional, high-style studio shoot. After the final editing, the ads are ready to go live!
04
Ad Testing & iteration.
I’ll work closely with your media buyer and analyze produced creatives based on custom metrics. I look for patterns to understand what worked and what didn’t. After we get the data, we’re ready to iterate!
Let’s scale
Get in touch
- If you have a DTC brand or SaaS company
- If you are running ads on Meta or TikTok
- If you’re commited to testing
- If you’re in need for killer, high-quality creatives
FAQ
How many clients can you take?
Unfortunately, my time is limited. So, I aim to work with no more than 4 clients at a time to ensure quality and focus.
When will I get my content?
I work in monthly sprints—each month, you’ll receive the agreed-upon number of creatives. I share them as soon as they’re ready, so you can start testing them right away.
How's your communication?
There’s every damn app in my phone. If I’m not responding, you can bet I’m catching some sleep!
How do you analyze creatives?
I use “soft” and “hard” metrics for analysis. “Hard” metrics are the most important (Spend, CPA & ROAS). “Soft” metrics (Hook, Hold, CTRs…) are secondary and tells me what’s happening in the video and what I can do to improve.
How much do you cost?
My creative packages range from $1,400 for simple production and editing to $7,000 for complex, multi-day, high-end studio shoots.
Can I get raw footage too?
Absolutely! You’ll receive full rights to both the raw and edited video/image files.
Do you offer revisions?
Of course! My goal is to create ads that both of us feel confident running. We’ll revise each piece until we’re completely satisfied with the final result.
Can I send you my own ideas?
Absolutely! The crazier the idea, the better!